Shah Rukh Khan is the most saleable actor today

Shah Rukh Khan is the most saleable actor in the business of cinema today. Crazy fans or canny distributor, his name is the guarantee.
Shah Rukh Khan seems to have won the war of endorsements from his archrival Amitabh Bachchan. In fact Amitabh Bachchan has been relegated to oblivion when it comes to endorsements business.

Till jut recently there was a talk of dominance when it came to question of endorsing brands by Bollywood bigwigs. Amitabh Bachchan and Shah Rukh Khan used to be in neck and neck fight in the endorsement biz.

At one time Amitabh endorsed brands like BPL, Pepsi, Mirinda, ICICI, Parker, Reid & Tailor, Maruti Versa, Cadbury’s, Nerolac, Hajmola, Emami Boroplus, Eveready, Dabur, Sahara City Homes and Tide besides different sorts of oil and chawanparash etc etc.
What really set Amitabh apart from other ageing big stars is while most faded into oblivion or been reduced to doing father or uncle roles, Big B ruled the roost even beyond 65 years.
The small screen played an important role in giving him a new lease of life. After a rough patch in the 90s, he barged into Indian homes with one of the most popular quiz shows of Indian television 'Kaun Banega Crorepati' (KBC) and the famous BPL ad. Post-KBC there was no looking back for him.

With KBC's phenomenal success, not only did Bollywood throw open its doors for Big B, the endorsement offers started pouring in as well. The manufacturers felt that his name will lend credibility to their brands and they went berserk to sign up the actor whose popularity defied age and norms.

His larger-than-life image made him one of the most expensive celebrities endorsing brands. His endorsements apparently cost between Rs.50 million and Rs.120 million. Despite the rate, Indian and multinational companies make a beeline for him.